Logo Guidelines: LEED Logo

The LEED Logo is a powerful marketing tool and a valuable asset of the USGBC community. Use of the LEED Logo is governed by strict legal guidelines designed to safeguard USGBC’s rights to this valuable mark. USGBC requires strict adherence to these guidelines. This logo combines the USGBC Logo with a distinctive banner with the word “LEED” across its face.

Use

• Use of the LEED Logo is authorized by the USGBC Marketing Department on a case-by-case basis through written request and thorough review of intent for usage. Contact: marketing@usgbc.org


• The logo may be printed in black, gray or reverse in white only (no color). When printing in gray, either the Pantone color PMS 424U or 60% black can be used. The logo may only appear in reverse white on a dark background.

• The logo may not be placed on product packaging, ads, or be used as a visual reference to LEED claims in product literature. For example, the logo cannot be placed next to text that says "Product A can help fulfill Credit X under the LEED Rating System."


• The logo may be used on editorial and literature when placed spatially near/adjacent to text that defines the LEED Green Building Rating System. Copy suggestions follow:

  "The LEED® (Leadership in Energy and Environmental Design) Green Building Rating System is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings."

• The logo may be placed on an approved Web site as a link to the USGBC's Web page about LEED (www.usgbc.org/leed). It may not be used to link to other pages on the Web site or to link to any other third party Web sites.


• Literature in which this logo appears must contain the following acknowledgement: " 'LEED' and related logo is a trademark owned by the U.S. Green Building Council and is used by permission."

See additional guidelines that govern the use of this USGBC proprietary mark.

Additional Guidelines