Highlight green homes
As the demand for green homes grows, so does the importance of highlighting a building’s green features to real estate agents, appraisers and potential buyers. However, many Multiple Listing Service (MLS) systems used by realtors fail to identify green features and certifications.
USGBC strongly supports the “Greening the MLS” effort across the country. Including green data entry fields in local MLS systems provides a better picture of the presence and value of a home’s green features. Since MLS systems are owned and maintained by local associations or groups of realtors, greening the MLS is mostly a local issue.
To help move the effort along, the National Association of Realtors in collaboration with USGBC and others maintains a tremendous resource for advocates looking to green their local MLS. The Greening the MLS Toolkit provides step-by-step instructions for both realtors and non-realtors for enacting change in the existing MLS.
Unlike other USGBC campaigns, this issue is not under the control of state or city policymakers. However, these elected leaders can still assist in encourage greening the MLS. Resolutions of support can be passed at every level of government to encourage the local association of realtors to include data entry fields identifying a building’s green features in their MLS system.
For more information on the Greening the MLS campaign, please contact: Matt Pearce, Campaign Specialist