Answers to your top questions about USGBC trademark guidelines | U.S. Green Building Council

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Published on
Written by
Posted in LEED
Published on
Written by
Posted in LEED

Learn about the correct use of USGBC logos and brand assets.

If you’ve ever requested a logo from USGBC, you’re already familiar with our trademark and branding guidelines.

These guidelines play an important role in maintaining integrity and consistency in the way our brand assets are used, and our green building community plays an integral part in helping us enforce these policies.

To help, we’ve rounded up the most frequently asked questions we receive from people using our LEED brand assets. Check out our answers to get the info you need:

What information do I need to provide when requesting LEED logos from USGBC’s marketing team for my project?

  • Please email us with the official name, ID number and address of your project. If you do not have these details, you can also send us a copy of your certification award letter.

Can I put the LEED logo on my packaging?

  • Per the USGBC Trademark Guidelines, LEED marks may not be used on products, brochures, labels or packaging. This includes materials such as online resources, virtual products, educational offerings, LEED certification resources, etc. USGBC does not review, certify or endorse third-party products or services. Please see the LEED section of the USGBC Trademark Guidelines for additional information, and let us know if you have any other questions by emailing us.

Can I have the USGBC national logo to put on my website, email signature and business card?

  • Unfortunately, it is against USGBC guidelines to allow our national logo to be used in this way. However, if you’re a member of USGBC, you’re welcomed to use the USGBC member logo, which is available to download in the user account section of usgbc.org, under Membership.

Where can LEED APs and LEED Green Associates access credential logos?

  • The logos for LEED AP BD+C, LEED AP ID+C, LEED Green Associate, and so on are available to download in the user account section of usgbc.org, under Credentials. For guidance on including the proper trademark symbols and attribution statements when using the logos, please be sure to follow our Trademark Guidelines.

How do I write "LEED Green Associate" on my business card?

  • The correct usage would be “John Smith, LEED Green Associate,” Trademark or copyright symbols are not required on business cards or other materials with similar space limitations. For more guidance on including professional credentials on your business cards, please refer to USGBC’s Trademark Guidelines.

Where can I find a LEED Platinum/Gold/Silver/Certified certification mark that does not include the year on it?

  • LEED logos are only issued by year and certification level. We are not able to provide certification marks without the year.

How do I order a plaque?

What logos can I use on my educational signage?

  • We’re happy to hear you’re spreading the word about LEED. To identify certain features of your project that contribute to specific LEED credits, please use our LEED credit category icons. You may also be eligible to use our LEED wordmark or LEED program logos. To gain access to these artwork files, please email us and provide us with the sample text that will accompany the marks, so we can review.

View the USGBC Trademark Policy and Branding Guidelines