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In Industry 12.19.2014

Greening the global supply chain part 2: Eco-Effectiveness

In the first essay of this series I told you about power that consumers have to shape the manufacturing and product development practices of their favorite brands through broad-based consumer movements. Now let's look at what the scope and goals of such a movement could be. Room for improvement in every industry One of the most interesting aspects of researching this issue has been discovering the scope of the problem—the negative environmental impacts of our current production model, it...

In Industry 12.9.2014

Greening the global supply chain part 1: Building a consumer movement

This holiday season, as we all gather to celebrate the things that truly matter—friends, family, and many other blessings—let us also remember an equally important responsibility that we all share: the continued health of our planet. The holiday season may seem like the perfect time to take a break from worrying about things like climate change, biodiversity loss, the destruction of our oceans etc., but in all reality, we are entering a time period that amounts to our movement...

In Industry 12.4.2014

Vietnam manufacturing facilities: Leading the march for sustainable strategies

Ho Chi Minh City is a place where lessons of culture, history and our global economy are woven into its very fabric. I’m here with UTC Building & Industrial Systems as a part of its fourth annual Distinguished Sustainability Lecture Series, and while I’m here to talk about LEED and USGBC to a mix of current and aspiring sustainability experts I’m amazed by how much this city and these people are teaching me about the interplay between sustainability and manufacturing. Here...

In Industry 11.26.2014

Sometimes it really does take a village

I’m still basking the glow of our recent Greenbuild. What a tremendous event from every angle, and so many people to thank for making it so special. In that regard, a lot of things sometimes go on behind the scenes that we never get a chance to see, and people whose contributions might go unrecognized. So there are two I want to acknowledge personally. One person is Rick Schwolsky, who, among other things, led Hanley Wood’s engagement around the building of a sustainable showhome...

In Industry 12.12.2014

Sound bites: Telling your sustainability story

Sustainability marketing has evolved into a discipline in and of itself. And this year at Greenbuild 2014, this topic took center stage. Sold-out Greenbuild special set session Marketing + Sustainability: The Tools and Tips to Tell Your Story featured a cross-section of leaders who are engaged in both marketing functions and sustainability-related work. Their conversations spanned the entire lifecycle of sustainability marketing: Why corporate social responsibility and sustainability matter to...

In Industry 12.8.2014

Great Expectations: Live from COP20 in Peru

I am here this week in Peru, a country poised to be a leader in green building and sustainability for all of South America, and the host of this week’s COP20 meeting. This conference—part of the United Nations Environment Programme's Framework Convention on Climate Change—feels decidedly different from previous sessions in Warsaw, Dohah and Durban. The past few weeks have seen a global reaction to the IPCC’s Fifth Assessment Report, as well as discussions around 2° C...

In Industry 12.3.2014

How resilience and sustainability are shaping concrete solutions for stronger communities

Globally, so many communities face multidimensional threats, hazards, and disasters. And, as social and economic loss from these impacts continues to increase, development with a renewed focus on sustainability and resilience can offer opportunities for mitigating the financial, environmental, and community impacts from these events. Communities continue to advocate for increased sustainability and resilience, and the American Concrete Institute (ACI)—working with nearly 20,000 members,...

In Industry 11.25.2014

How much is too much? Finding the green marketing sweet spot.

It’s not a myth; too much of a good thing can be bad, and green marketing is no exception. You want to make sure all of your current and potential stakeholders know about your newest LEED certified building or sustainability initiative. There’s no shame in that. In fact, you should actively promote your efforts to become greener each and every day. The trick is striking the perfect balance between informing and inundating. Here are a few methods to help combat the madness. The...

In Industry 12.12.2014

Balancing compelling images and convincing text when promoting your LEED project

Everyone knows the old adage “A picture is worth 1,000 words.” The human brain responds to images differently than it responds to descriptive text. Vivid color, pattern and the suggestion of motion engage our eyes and our minds in ways that words just don’t. Even the most active imagination can’t reliably convert prose to imagery in a way that matches the power of viewing a photo or an illustration. If you’re a creator of original marketing content for a LEED...

In Industry 12.4.2014

Get the facts: how an appliance overhaul can significantly green your home

This article is the fourth installment in a series of tips and best practices for making your home more sustainable. Check out the first article on behavioral changes you can make to live greener at home, the second article on programmable thermostats, and the third article on energy-efficient lighting. Here's a little piece of green building trivia for you: energy use in homes, buildings and industry account for roughly two-thirds of the greenhouse gas emissions in the U.S., according to...

In Industry 12.1.2014

Greenbuild 2014 Opening Plenary [Video]

Year after year, the annual Greenbuild Conference and Expo offers a place for thousands to gather and renew their commitment to the green movement and sustainable building. The Opening Plenary kicks off three exhilarating days of uplifting speakers, unmatched networking opportunities, LEED workshops and tours of green buildings. View the videos below for a recap of the 2014 Opening Plenary in New Orleans. Greenbuild 2014 Opening Plenary speech by Rick Fedrizzi  Opening remarks from...

In Industry 11.25.2014

ASSA ABLOY and David Gottfried discuss green building [Video]

David Gottfried, the founder of USGBC and the World Green Building Council, has recently published Explosion Green, a book that tells the story of the first 20 years of the global green building movement of which Gottfried played a major role in pioneering. Check out the video below of an interview with ASSA ABLOY's Director of Sustainable Building Solutions, Aaron Smith, and David. ASSA ABLOY is a proud member of USGBC and is dedicated to the mission of advancing sustainable building projects...

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