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In Industry 10.28.2014

Five ways to follow the chain: How to know if a business is green

We all have our favorite places to browse, to hangout, to eat and to splurge. We have our favorite products that we reach for day after day. But how are we, as consumers, to know what our favorite brands are up to behind the scenes, and if they’re walking the walk, rather than just talking the talk about sustainability? With the release of the new LEED in Motion: Retail report, we’ve gained a valuable resource, a glimpse into the ways that retailers are engaging with the green...

In Industry 10.22.2014

Storytelling and green marketing: Walking the talk

This morning at USGBC’s Annual Greenbuild Conference and Expo in New Orleans the marketing special set: Marketing + Sustainability: The Tools & Tips to Tell Your Story, panelists discussed ways to establish credibility in the world of sustainability marketing. I had the pleasure of sitting on the panel with leaders from multiple industries including Gabe Wing, Herman Miller; Katie Weeks, Institute for Market Transformation and Jenny Rushmore, Trip Advisor. Our panel discussed how...

In Industry 10.20.2014

Building green careers at Skanska

Green building doesn’t only improve the built environment—it betters people too. With green, people stretch their skills in any number of ways to develop the best green solutions, and some—maybe you—are lucky enough to devote their careers to this aspect of sustainability. Below are stories of how some professionals at Skanska—a national leader in construction and development—are using their green expertise to make a better world for us all. Making a business...

In Industry 10.3.2014

India, LEED & GRIHA: Owning the longer picture

“Recently, USGBC and The Energy and Resources Institute (TERI) formed a strategic partnership to accelerate the development of green buildings in India. LEED and Green Buildings Rating System India (GRIHA) are key solutions in this effort. I would like to introduce everyone to the extraordinary Mili Majumdar, director of sustainable habitat at TERI. Her organization, headed by the remarkable Dr. R K Pachauri, were in town last week for the 5th U.S.-India Energy Partnership put on by...

In Industry 10.25.2014

Rick's 2014 Greenbuild Journal: Day 4—Thoughts on closing day

Living, breathing history While admittedly biased on the subject, as great as Greenbuild 2014 was, I’m not sure any aspect of this year’s conference moved me any more than the magical moment in the closing plenary when new USGBC president Roger Platt introduced eight seminal figures in the Green Building movement—Bob Berkebile, David Gottfried, Scot Horst, Martha Jane Murray, Tom Paladino, Peter Templeton, Kath Williams and Alex Wilson—and they came up on stage and stood...

In Industry 10.22.2014

Applying research to boost productivity in your office

Is your office a “Best Place to Work”—and a green one? The two should go together. The World Green Building Council and USGBC Platinum-level member JLL’s Health, wellbeing and productivity in offices: The next chapter for green building report provides “overwhelming evidence” that indoor air quality, thermal comfort, access to natural light and other elements of green office design make employees not only feel better, but also more productive. According to...

In Industry 10.17.2014

Is algae the answer? A different approach to on site renewable energy

Talk of algae arriving on the scene as a game-changing source of energy is nothing new; for years there has been significant discussion but not nearly as much action as supporters might like. However, things may be shifting, albeit slowly, toward a more favorable environment for algae to bloom as a viable, large-scale energy alternative. In Hamburg, Germany, there is a living example of the potential for an algae revolution, a functioning case study of the aesthetic and practical appeal of...

In Industry 09.26.2014

Seeing opportunities in China clearly [Webex]

Green business in China is already big business, and will get bigger.  Policy imperatives, driven by population and pollution imperatives, make the expansion of the sustainability sector irrepressible. However, it may be difficult for those new to China to know how to make the most out of those developments.  Join USGBC staff and a panel of experts on Oct. 1, 2014, at 3:00 pm EDT for a conversation on China’s green economy, what opportunities exist and what you need to...

In Industry 10.23.2014

Happy Diwali, and what green building can learn from Gandhi

Happy Diwali, India (and world)! This Diwali, USGBC wants to celebrate the tremendous leadership demonstrated by India, now one of the top five largest markets in the world for LEED, in the areas of environmental sustainability and green building. India has enjoyed a period of exponential economic growth since 1991, with economic development routinely at or above 6% growth in GDP on a nearly annual basis. India, which has also become a global leader in the technology and IT sector, now has one...

In Industry 10.20.2014

New USGBC iPad app—now available

The new USGBC app enables you to read USGBC publications and articles on your iPad through a beautiful, and easy-to-use interface. With the app you'll have access to the latest news and articles published on usgbc.org, and you'll have access to all publications associated with your usgbc.org site user account. With our enhanced search, you can also search within your library for the specific publication you're looking for, or search within a publication for a specific topic....

In Industry 10.13.2014

The ROI on biophilic design patterns

Chances are, you enjoy a sunny spot at the windowsill, a crackling fire, a lush pocket garden, a richly patterned rug or a cascading water fountain. These might seem like indulgences; elements you desire but find no justification for purchasing for your office, demanding in your child’s school or expecting in your hospital room. However, growing evidence from psychology and neuroscience would challenge your quick dismissal. The practice of incorporating nature and natural elements into...

In Industry 09.23.2014

Research webcast: National Green Building Adoption Index 2014 [Video]

The National Green Building Adoption Index (GBAI) is a landmark study which provides an unprecedented view of the dynamics of LEED and ENERGY STAR office space across the United States. The research provides a quantitative view on the pace and scale of green building market transformation with detail for 30 major U.S. markets. Critically, the study is among the first to quantify the fraction of competitive office real estate actively engaged with green building. The project was led by Dr. Nils...

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