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Published on 19 Dec 2014 Written by Christopher Gray Posted in Industry

In the first essay of this series I told you about power that consumers have to shape the manufacturing and product development practices of their favorite brands through broad-based...

Published on 12 Dec 2014 Written by Jennifer Easton Posted in Industry

Sustainability marketing has evolved into a discipline in and of itself. And this year at Greenbuild 2014, this topic took center stage.

Sold-out Greenbuild special set session Marketing +...

Published on 12 Dec 2014 Written by Aline Peterson Posted in Industry

Everyone knows the old adage “A picture is worth 1,000 words.” The human brain responds to images differently than it responds to descriptive text. Vivid color, pattern and the suggestion of motion engage our eyes and our minds in ways that words just don’t. Even the most...

Published on 09 Dec 2014 Written by Christopher Gray Posted in Industry

This holiday season, as we all gather to celebrate the things that truly matter—friends, family, and many other blessings—let us also remember an equally important responsibility that we all share: the continued health of our planet.

The holiday season may seem like the...

Published on 08 Dec 2014 Written by Roger Platt Posted in Industry

I am here this week in Peru, a country poised to be a leader in green building and sustainability for all of South America, and the host of this week’s COP20 meeting. This conference—part of the United Nations Environment Programme's Framework Convention on Climate Change—feels...

Published on 04 Dec 2014 Written by Hannah Wilber Posted in Industry

This article is the fourth installment in a series of tips and best practices for making your home more sustainable. Check out the first article on behavioral changes you can make to...

Published on 04 Dec 2014 Written by Rick Fedrizzi Posted in Industry

Ho Chi Minh City is a place where lessons of culture, history and our global economy are woven into its very fabric.

I’m here with UTC Building & Industrial Systems as a part of its fourth annual...

Published on 03 Dec 2014 Posted in Industry

Globally, so many communities face multidimensional threats, hazards, and disasters. And, as social and economic loss from these impacts continues to increase, development with a renewed focus on sustainability and resilience can offer opportunities for mitigating the financial, environmental,...

Published on 01 Dec 2014 Written by Nora Knox Posted in Industry

Year after year, the annual Greenbuild Conference and Expo offers a place for thousands to gather and renew their commitment to the green movement and sustainable building. The Opening Plenary kicks off three exhilarating days of uplifting speakers,...

Published on 26 Nov 2014 Written by Rick Fedrizzi Posted in Industry

I’m still basking the glow of our recent Greenbuild. What a tremendous event from every angle, and so many people to thank for making it so special.

In that regard, a lot of things sometimes go on behind the scenes that we never get a chance to see, and people whose contributions...

Published on 25 Nov 2014 Written by Aline Peterson Posted in Industry

It’s not a myth; too much of a good thing can be bad, and green marketing is no exception.

You want to make sure all of your current and potential stakeholders know about your newest LEED certified building or sustainability initiative. There’s no shame in that. In fact, you...

Published on 25 Nov 2014 Written by Aline Peterson Posted in Industry

David Gottfried, the founder of USGBC and the World Green Building Council, has recently published Explosion Green, a book that tells the story of the first 20 years of the global green building movement of which Gottfried played...

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