LEED: Value of a Market Signal | U.S. Green Building Council
USGBC.org - Scheduled Maintenance May 06th - May 07th
USGBC.org will be offline from May 06th Friday 9:00pm EST - May 07th Saturday 12:00pm EST.
Email us or call 1-800-795-1747 for assistance. Thanks for your patience.
Please upgrade your browser. This site requires a newer version to work correctly. Read more

LEED: Value of a Market Signal

Published on Written by Posted in LEED

The final day of Greenbuild 2013 closed with a talk from Nate Silver, an American statistician and #1 best selling author of “The Signal and the Noise”. One take-away message was how ‘signals’ have economic value and can serve as a window into goals, values and intentions.  Signaling is an important construct of a functioning market economy, as signals work to facilitate the efficient exchange of goods and services.

LEED certification sends a strong signal to the real estate market. As the dominant language of green building, a LEED rating communicates important aspects of a building.  This communication capability adds a significant value dimension to the real estate equation at every point of an asset’s lifecycle.

Two leading academics at Georgia Institute of Technology analyzed the relative importance LEED plays in communicating market signals.   Released in early 2014, their economic-based analysis identifies the strong signaling value of a LEED rating given the rating system’s tiered recognition structure.   Their findings illustrate the value of LEED certification within the real estate market, and how the pursuit of a LEED rating stimulates building owners to attain more LEED credits and achieve higher levels of LEED certification.

Continue reading on GBIG.org »

  • 6
    Dan Winters made 6 contributions in the last 6 months

Dan Winters

Senior Fellow - Business Strategy & Finance U.S. Green Building Council
USGBC Articles can be accessed in the USGBC app for iOS or Android on your iPhone, iPad or Android device.
iOS App on App StoreAndroid app on Google Play
  • Share on Twitter
  • Share on Facebook
  • Share on LinkedIn
In LEED 04.29.2016

LEED v4 Education: Sustainable Sites

In LEED 04.28.2016

Building future capacity for the green building industry

In LEED 04.26.2016

Learn more about LEED v4 Material Ingredients credit compliance

In LEED 04.22.2016

Nominate your project for the 2015 LEED Homes Awards