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One Bite at a Time

Published on Written by , Rick Fedrizzi Posted in Greenbuild

It’s Greenbuild 2012 and the Moscone Center in San Francisco is teeming with people who clearly got the memo about sustainability. And even though thousands here have seen the light and understand what we’re doing is essential to the long-term health of the planet, not to mention our children and theirs, I realize there are many more out there who remain in the dark.

But what excites me – truly excites me – and what occurred to me as I was about to set foot on the main stage to deliver the keynote address is that after so many years, so many dreams, many of them broken, so many meetings, so many missed connections and late night flights, so many speeches, so much pain, so much heartbreak, and so many small but significant victories, is that we’re moving closer and closer to mainstream thought; closer and closer to the hearts and minds of not just the zealots and the true believers, but of the kind of people who frankly couldn’t care less about the difference between a carbon footprint, a carbon cap-and-trade and a carbon copy.

And as we move closer to the tipping point – the point at which we wake up one day and realize we no longer a well-informed minority, but, in fact, the majority – I can see it now. At some point, the national media will marvel at how quickly the green building movement has grown into mainstream acceptance in places like the heartland and they’ll call us an overnight sensation.

At that point I’ll look back and remember all those long nights, all that blood, all that sweat, and all those tears, and I’ll know what so many comedians or rock bands have felt after so many years of small clubs and hostile crowds when someone calls them an overnight sensation.

And at that point my sense is I’ll do what so many of those comedians and musicians have done time and time again. I’ll probably just smile and say, “Yeah, you’re right”.

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    Rick Fedrizzi made 10 contributions in the last 6 months

Rick Fedrizzi

CEO & Founding Chairman U.S. Green Building Council

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Principal, CEO, ATM

Yes, you were right when you started it and still the same as of today. And tomorrow.

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