Takin’ It to the Hole | U.S. Green Building Council
Please upgrade your browser. This site requires a newer version to work correctly. Read more

Takin’ It to the Hole

Published on Written by , Rick Fedrizzi Posted in Industry

As someone who used to watch a gutsy but undersized point guard named Kevin Johnson almost single-handedly take over an NBA basketball game with his take-charge style of play, it came as no surprise when for a few brief moments he completely took over the 2012 Leadership Luncheon.

As now mayor of Sacramento and the recipient of this year’s Richard M. Daley Global Leadership Award, he seems bound and determined to make his city to green technology what L.A. is to movies. He’s even got a name already picked out for the blossoming industry and the place he wants it to call home: the Emerald Valley.

And I wouldn’t bet against him. After all, the guy’s a tower of renewable energy all by himself.

I loved most, however, how Johnson detailed how the green movement is like basketball in three ways.

  • One, just like basketball, the environmental movement is an ever-changing game and you never know what’s going to happen next.
  • Two, just like in the NBA, in the world of green if you don’t pay attention you could get crushed.
  • And three, more than anything else, each represents a license to be aggressive.

The guy they used to call “K.J.” during his playing days, then led an impromptu cheer from all those in attendance that called to mind his former breakneck, drive-to-the-basket style of play (and, for that matter, his current brand of politics).

“Take it to the hole!” he shouted to us, followed by, “Go green!”

And, of course, when the response wasn’t satisfactory, he repeated his cry, this time a little louder: “Take it to the hole! Go green!”

Then finally a third time, this time to a much more receptive and boisterous audience: “TAKE IT TO THE HOLE….GO GREEN!” By the end, we were all cheering. And for just that one moment, it like it was Game Seven of the NBA finals.

Like I said, don’t bet against the guy.

  • 10
    Rick Fedrizzi made 10 contributions in the last 6 months

Rick Fedrizzi

CEO & Founding Chairman U.S. Green Building Council
USGBC Articles can be accessed in the USGBC app for iOS or Android on your iPhone, iPad or Android device.
iOS App on App StoreAndroid app on Google Play
  • Share on Twitter
  • Share on Facebook
  • Share on LinkedIn
In Industry 05.27.2016

GRESB event: Health and Well-being in Commercial Buildings

In Industry 05.24.2016

Last chance to secure early adopter pricing for SITES

In Industry 05.19.2016

Learn about EDGE in our free and engaging course

In Industry 05.19.2016

Education at Greenbuilding Brasil 2016