USGBC Wisconsin: Get to know Sonja Reichertz, Market Leadership Advisory Board Member
USGBC Wisconsin Market Leadership Advisory Board (MLAB) members serve as the primary volunteer leadership voice for USGBC in Wisconsin. The MLAB represents a diverse group of locally based leaders who advise on strategic and tactical activities implemented as part of USGBC’s global work plan. This leadership group contributes to the global success of the USGBC community by working collaboratively within a larger network in order to develop and implement integrative, consistent and effective local work plans in all strategic markets.
Who is your employer?
What is your position?
City Planner and Economic Development Director
What's your most valuable advice regarding sustainability, green building or LEED?
Sustainability at a community-wide level can lead to greater citizen engagement with issues that impact the places they live, work and play. These conversations lead to grassroots efforts that support greater economic efficiency, as well as the overall health and well-being of individuals. Moreover, supporting sustainability, green building or LEED initiatives can be adapted to the specific issues and opportunities of a particular place, leading to greater citizen choice and control over their futures.
Why did you choose to join the Market Leadership Advisory Board?
As a local government official who facilitates the conversation between elected and appointed decision makers, the public and the development community, my involvement in a leading organization that impacts the sustainable building market in Wisconsin is important. My participation in the Market Leadership Advisory Board gives me greater experience in how best practices can be integrated into the community decision-making process. Furthermore, I hope to contribute a unique perspective to the board and the organization’s membership.
What 2016 initiatives are you most excited about?
In 2016, I am most excited about USGBC Wisconsin’s efforts in advocacy around benchmarking energy efficiency and support of green building codes.
Why do you believe people and businesses should get involved with USGBC Wisconsin?
The USGBC mission is about the bigger picture. Promoting a high quality of life is something we can all get behind. Green building and sustainable design impact so many aspects of our lives, since we never stop interacting with our built environment. USGBC Wisconsin allows us a channel through which to implement our daily actions to improve the built environment today while also contributing to our greater mission over time.