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Who's talking about the LEED Dynamic Plaque?

Published on Written by Posted in LEED
Image courtesy of IDEO

The LEED Dynamic Plaque, our building performance monitoring and scoring platform, is making waves in the news. Read on to find out what the media have to say about this game-changing tool — and visit to learn more and get your own! 

EDC: LEED: From predicted to measured performance

The LEED Dynamic Plaque is a striking visual display that answers a complex question: “How is my building performing today?” Since “building performance” has meant different things to different people, from energy efficiency to return on investment to carbon emissions, etc., the Dynamic Plaque answers based on what we know works: LEED. Creating the Performance Score required examining all the various LEED rating systems to find the core outcomes we want all of them to accomplish. The Dynamic Plaque also answers the question, “What do we want all LEED buildings to do everywhere in the world?” The LEED Dynamic Plaque is the measurable performance core of all the LEED rating systems.

Read the full article on EDC

Fast Company: Ideo's digital scoreboard reveals how LEED buildings really behave

The plaque acts like a visual scoreboard. It tracks how a building performs in five categories: energy, waste, transportation, water, and human experience. Owners can compare their building’s current and past performance and can examine the building’s overall performance relative to comparable structures. Additionally, they can enter the building’s performance data into the USGBC’s online interface as frequently as they want--but the USGBC will require owners to submit building data at least once a year. Occupants are also encouraged to enter data, under the "human performance" section, and add complaints or suggest improvements.

As for the design: The LEED Dynamic Plaque has a simple graphical interface, with colorful bands representing different building performance metrics. “Instead of displaying the information on an axis we decided to put it on a race track,” says Kim Cullen, one of the Ideo designers on the project. The design is intended to be both easy to understand—at a glance you can see how much water your building is consuming compared with the same time last month, for example—and to encourage users to strive for better numbers.

The idea is that the more users know about how their building performs, the more incentive they'll have to adopt behaviors that could help offset architecture's outsize contribution to global environmental woes; in 2010 the building sector was estimated to be responsible for nearly half of U.S. CO2 emissions. “You’re always moving on the racetrack," Cullen says, "there’s always a sense of progress.”

Read the full article on Fast Company.

GreenBiz: What makes the LEED Dynamic Plaque a game-changer?

The responsibility for pursuing LEED certification typically falls on the property management firm, a green building consultant, or both. Major property managers such as CBRE and Cushman & Wakefield have boosted their internal capabilities to handle the increased demand for LEED.

However, the relatively static nature of LEED certification leaves the system open to criticism that it is more about strategies than performance. In reality, we see some asset and property managers who consider LEED as a sort of "set it and forget it" commitment. By further opening up LEED certification to continuous monitoring, the LEED Dynamic Plaque allows investors, asset managers and even tenants to demand an actively-managed LEED score.

Read the full article on GreenBiz

Visit to learn more about the LEED Dynamic Plaque and sign up for a demo to see it in action. 

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    Jennifer Easton made 10 contributions in the last 6 months

Jennifer Easton

Marketing & Communications Project Manager U.S. Green Building Council

2 commentsLeave a comment

Green Building Program Coordinator, City and County of San Francisco
Are there plans to roll out dynamic plaques to all (or recent) certified projects? The content of the plaque is data, so USGBC could issue a unique URL to each project, and any internet-connected screen could become a plaque for that project.
Marketing & Communications Project Manager, U.S. Green Building Council
Thanks for your interest, Barry. The LEED Dynamic Plaque is available now for projects certified to all LEED rating systems and versions - with the exception of LEED for Homes and LEED for Neighborhood Development. We hope to see many projects get up and running with it in the near future! Let us know if we can help you get started. Right now, projects may purchase a subscription to the LEED Dynamic Plaque with or without the circular electronic display unit. Subscribers can access their plaque animation, and project data/visualizations at any time with an Internet connection.

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