GreenerBuilder 2016 | U.S. Green Building Council
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GreenerBuilder 2016

Register for event
Starts On - June 16, 2016 - 8:00am
Ends On - June 16, 2016 - 4:30pm
14600 Catalina St.
San Leandro , CA 94577

GreenerBuilder 2016 gathers hundreds of Northern California trade professionals to learn about key trends in the green building market; to hear what owners and developers are looking for; and to make important connections with fellow industry leaders.

The daylong conference delivers what you need to be at the forefront of greening the built environment.

Attending GreenerBuilder 2016? Dive into the conversation on Twitter and Facebook using the hashtag, #GreenerBuilder2016.

Conference highlights

  • Full track on LEED v4, with overview, credits, and case studies, including focus on changes to materials credits and documentation.
  • Ample networking opportunities
  • Education sessions spotlighting cutting-edge topics such as net zero energy, health, CALGreen, case studies, and much more
  • Major “what’s next” component looking at new trends from owners, developers, and general contractors
  • High-traffic exhibit floor featuring leading green building vendors, products, and services

Who should attend: General contractors, sub-contractors, trades, architects, engineers, LEED project managers

GreenerBuilder 2016 is approved by GBCI for 8.5 CE Hours. For your self-reporting, it has course approval number 0920008590.

2016 Presentations

Session Time Speaker(s) Overview
Registration & Morning Networking 8-9 a.m.
Welcome & Opening Remarks 9-9:30 a.m.
  • Greg Armstrong, Norcal NECA
  • Dan Chivello, IBEW Local 595
  • Emcee: Brenden McEneaney, USGBC Northern California
Getting the Job: How Leading Clients Select Sustainable Contractors 9:30-10 a.m.
  • Robin Bass, Google
Policies and programs like LEED, CALGreen, and Zero Net Energy have changed the market for construction over the last 10 years. How can contractors know what will give them an advantage in getting work from top tier clients? The head of Google’s e-Team will discuss what they are looking for when it comes to sustainability in construction.
Building for Human Health 10-10:30 a.m.
  • Moderator: Adhamina Rodriguez, AR Green Consulting
  • Kena David, BCCI
The WELL standard was developed to measure and improve the impacts of buildings on human health. With many Bay Area companies interested in how to improve health, wellness, and productivity in their buildings, this standard has generated a lot of buzz and interest. This session will present an overview of the WELL standard and rating system, and what it will mean for the design and construction industry.
Living in a Material World: Navigating LEEDv4 Materials Credits 10:30-11:15 a.m.
  • Mikhail Davis, Interface
One of the biggest changes in LEEDv4 pertains to the materials credits. The shift in LEED has mirrored the shift in the market, with an increased emphasis on transparency and disclosure. In this session, you will hear from the Chair of the Technical Advisory Group for the LEEDv4 Materials Credits. You will also hear tips, shortcuts, and pitfalls of working with these credits on actual LEED projects.
ZNE Facility Tours 11:15-11:45 a.m.
  • Byron Benton, Alameda Country JATC
  • Michael Hummel, stok
  • Robert Wallace, Energy ETC
GreenerBuilder is hosted at the ZNE Center, a training facility for IBEW and NECA. The sustainability consultant and the owner will lead tours for a close-up look at the facility and what strategies went into making a Zero Net Energy facility.

This course is approved by GBCI for 1 CE Hour(s). For your self-reporting, it has course approval number 0920008369.
Lunch 11:30 a.m.-1 p.m.
Evaluating costs for LEEDv4 1-1:30 p.m.
  • Alex Spilger, Cushman Wakefield
The shift from LEED 2009 to LEEDv4 will no doubt have an impact on the green building industry. The question is: how will this shift impact cost? Join us for an interactive, project-based exercise as we take participants through a sample LEEDv4 charrette while comparing the costs of pursuing LEED 2009 vs LEEDv4 projects.
Market Signals 1:30-2 p.m.
  • Carla Boragno, Genentech
  • Renee Loveland, ‎Gerding Edlen
  • Moderator: Christina Weber, Interface
Despite concerns of a coming downturn, the Bay Area is a hot market for construction. Hear from some of the largest owners and end users about their sustainability goals, trends in market demand, and how the Bay Area construction industry can help them meet their goals.
Going Green and in the Black: An Investment Model for Net Zero Buildings 2-2:30 p.m.
  • Jim Gaither, Jr., Castle Wells Company
  • Michael Polentz, Manatt
  • Moderator: Peter Rumsey, Point Energy Innovations
California is aiming for Zero Net Energy buildings by 2020 for residential and 2030 for non-residential. For ZNE to move beyond the owner-occupier market, developers need to be incentivized on the business case for investing in ZNE. This session looks at one model for how developers can recover investment cost and attract tenants while overcoming obstacles to ZNE.
From Floor to Ceiling: LEEDv4 and CALGreen 2:30-3 p.m.
  • Moderator: Wes Sullens, Stopwaste
  • Jordan Daniels, DNV GL
CALGreen has put California at the forefront of green building codes across the country, but LEED has been the market differentiation standard. This session will look at how the code (CALGreen) and the standard (LEED) are similar and how they are different, in the context of changes to both. Hear about efforts to streamline documentation for California LEED projects.
Job Site Green 3-3:30 p.m.
  • Tanya Pitts, Morrow Meadows
While LEED accreditation has been a way for design professionals to demonstrate green credentials, a new program developed in New York has focused on construction and the trades. Hear from GPRO Trainer Tanya Pitts on the new program, which brings more jobsite value to construction and trade professionals. GPRO trained workers can earn a LEED credit, and the program offers modules for Electrical, Plumbing, HVAC and more.
ZNE Facility Tours 3:30-4 p.m.
  • Michael Hummel, stok
  • Byron Benton, Alameda Country JATC
  • Robert Wallace, Energy ETC
GreenerBuilder is hosted at the ZNE Center, a training facility for IBEW and NECA. The sustainability consultant and the owner will lead tours for a closeup look at the facility and what strategies went into making a Zero Net Energy facility.

This course is approved by GBCI for 1 CE Hour(s). For your self-reporting, it has course approval number 0920008369.
Networking Happy Hour 3:30-4:30 p.m.

Explore our GreenerBuilder 2016 Speaker and Exhibitor directories, featuring leading field experts and a variety of market vendors in the Northern California green building industry.

Speaker Directory


Greg Armstrong | Executive Director | Norcal NECA
Greg Armstrong serves as the Executive Director of the Northern California Chapter, National Electrical Contractors Association (NorCalNECA). In his capacity as executive director, Greg serves as co-chair of several pension, health and welfare, and labor-management trusts. He also serves on five apprenticeship committees, which focus on training the electrical industry’s future workforce.


Robin Bass | REWS Design & Construction and Operations Lead | Google
Robin Bass works in the Real Estate and Workplace Services group at Google. Her team is responsible for delivering health, experience and sustainability outcomes for Google's global real estate portfolio. Prior to joining Google, Robin worked for over 15 years in design and architecture in the San Francisco Bay Area focusing on sustainability. Aside from raising 2 boys, her latest passion is the Circular Economy. She is working on Google's first project with the Ellen MacArthur Foundation focused on circularity in the built environment.


Byron Benton | Training Director | Alameda County Electrical Joint Apprenticeship and Training Committee
Byron Benton is a 25-year veteran electrician and electrical training professional with specialized expertise in energy efficiency and renewable energy. As Training Director for the Alameda County Electrical Joint Apprenticeship and Training Committee, he oversees all aspects of the apprenticeship and training program for IBEW Local 595 and the Northern California Chapter of NECA at the Zero Net Energy Center (ZNE Center) in San Leandro, California.


Carla Boragno | Vice President of Site Services | Genentech
Twitter: @Genentech
As Vice President of Site Services, Carla oversees Genentech's headquarters, home to over 12,000 employees and more than 5 million square feet devoted to research and development, manufacturing, marketing and administration. Genentech Site Services is responsible for real estate transactions, property management, transportation, facilities operations and emergency response. Carla is accountable for a real estate portfolio valued at over $3 billion and for more than 600+ employees and contractors.


Dan Chivello | Business Manager | IBEW Local 595
Dan Chivello is the Business Manager/Financial Secretary of the International Brotherhood of Electric Workers, Local Union 595 and serves as a trustee on pension, health and welfare, and labor-management trusts. He also is a trustee on the Northern California Electrical Construction Industry Trust, a labor-management cooperation established to assist state, federal and local governments with enforcement of public works and prevailing wage laws in an effort to maintain a level playing field for the electrical construction industry.


Jordan Daniels | Senior Consultant, Sustainable Buildings and Communities Group | DNV GL
Jordan Daniels has been a LEED® Accredited Professional since 2005 and has over 15 years of experience in the built environment, including seven years in consulting, five years in construction, and three years in solar/photovoltaics. Jordan earned his Bachelor of Science in Chemical Engineering from the University of California at Davis.


Kena David | Sustainability Manager | BCCI
With expertise in sustainability advising for LEED certification and Delos WELL building certification, Kena David provides key leadership and team expertise for BCCI’s green building projects and commitments to the USGBC NCC Building Health Initiative. She has completed dozens of projects under LEED for Commercial Interiors, New Construction and Core and Shell rating systems, plus one of the world’s first LEED v4 for Commercial Interiors projects targeting Platinum certification.


Mikhail Davis | Director of Restorative Enterprise | Interface
Twitter: @interfaceinc
Mikhail Davis is Director of Restorative Enterprise at Interface, the world’s largest manufacturer of modular carpet. He is responsible for advancing Interface’s journey to Mission Zero (and beyond) in the Americas by building internal leadership capacity, facilitating strategic alignment of efforts, and creating external partnerships that shift the marketplace toward sustainability.


Jim Gaither Jr. | ‎President | Castle Wells Company
Jim Gaither Jr. recently developed a LEED Platinum CS multi-tenant office building in Palo Alto, California. A central theme of his career is environmental and economic integration. Prior to commercial real estate, he worked for 16 years in the development of nature preserves. He founded the Northern Sierra Project for The Nature Conservancy of California, an endeavor that has grown to include multiple organizations and tens of thousands of acres of protected lands.


Michael Hummel | Net Zero Energy specialist | stok
Michael Hummel, a Net Zero Energy specialist, brings natural system inspired design possibilities to today’s building development teams. His insight into each project’s fundamental needs, and appropriate resources, add significant value to the highly regulated and cost sensitive process of high performance building delivery. At stok, Michael has conceptualized dozens of Project Management tools and systems to help his teams increase efficiency and intellectual depth.


Renee Loveland | Director of Sustainability | Gerding Edlen
Twitter: @ReneeLoveland, @GerdingEdlen
Renee Loveland has nearly 20 years of experience in real estate development and leads sustainability initiatives both internally and across Gerding Edlen's investment management portfolio. Responsible for all sustainability metrics and portfolio-level reporting, Renee is also a co-creator of Gerding Edlen's Livable Place IndexTM.


Brenden McEneaney | Director | USGBC Northern California
Twitter: @usgbcncc
Prior to joining USGBC Northern California, Brenden McEneaney was the director for Urban Resilience at the Urban Land Institute. He is a LEED AP (BD+C) and has spoken internationally on sustainability, green building, and environmental policy. He is a graduate of the Yale School of Forestry & Environmental Studies and of Yale University.


Tanya Pitts | General Foreman | Morrow-Meadows Corp
Tanya Pitts is a General Foreman specializing in lighting and controls for Morrow-Meadows Corp. She received her B.A from UCSC then completed a five-year apprenticeship program with IBEW local 595. In addition to working in the field, Ms. Pitts teaches GPRO and Advanced Lighting Controls at the ZNEC and serves as an executive board member for IBEW local 595. She currently resides in Oakland with her husband Tom, their new baby boy James and their dog Little Bit. She can be contacted at


Michael Polentz | Partner | manatt
Michael Polentz is a partner in the firm’s Palo Alto office and Cochair of the Real Estate and Land Use Practice Group. His practice focuses on acquisition, land use, leasing, development, construction, alternative energy and business and commercial law. He has extensive experience in negotiating and documenting commercial, retail, industrial and residential space, ground, out-parcel, in-line, single-tenant and multitenant leases and built-to-suit transactions for landlords, tenants and brokers.


Adhamina Rodriguez | Founder and CEO | AR Green Consulting
Twitter: @AR_Green_C
Adhamina brings over 18 years of experience in the construction industry managing interdisciplinary teams to improve sustainability in buildings and organizations. In her roles of Director of Sustainability, Project Executive, and Project Manager for large corporations, she has managed dozens of complex projects from beginning to end, has established strategic sustainability policies, and implemented green building design and construction to deliver healthier and better performing buildings.


Peter Rumsey | Founder | Point Energy Innovations
Twitter: @PeterRumsey, @pointenergyinv8
Peter Rumsey, PE is the Founder of Point Energy Innovations and is internationally recognized for his innovation and leadership in the sustainability and energy efficiency fields. He has designed more LEED Platinum, Zero Energy and radiant cooled buildings than any other engineer in the U.S. He is an ASHRAE Fellow, Senior Fellow of Rocky Mountain Institute and a professor at Stanford University.


Alex Spilger | Senior Vice President | Cushman Wakefield
Alex Spilger has consulted on over 100 diverse green building projects with high profile clients, such as Google, Salesforce, Skype, Comcast, GAP, and the Wharton School of Business, among others. His project achievements include the first LEED Platinum Major Renovation project on the west coast, the first LEED CI Platinum project in California and one of the first projects to attempt the prestigious Living Building Challenge.


Wes Sullens | Manager, Green Building Policy & Advocacy | StopWaste
Twitter: @wessullens, @stopwasteorg
Wes Sullens works for StopWaste, where he supports progressive green building policies, codes, standards and legislation. Wes is chair of the LEED Materials & Resources Technical Advisory Group for USGBC, vice-chair of the ASHRAE Standard 189.1 committee for High-Performance Green Buildings/International Green Code, and the technical lead for the Bay Area Regional Energy Network's (BayREN) Codes & Standards Program.


Robert Wallace | President | Energy ETC
Robert Wallace is a seasoned expert in commercial building automation who is passionate about creating and implementing integrated solutions to create smart systems for a smart future. As President of Energy ETC, a systems integrator based in Union City, California, he provides building automation and energy management solutions which can be seamlessly integrated into a customers existing IP infrastructure to create a fully converged network. Wallace brings over 30 years experience and a commitment to designing and installing state-of-the-art, open, non-proprietary systems that can be easily accessed and controlled via the internet.


Christina Weber | Regional Vice President, Global and Strategic Accounts | Interface, Inc.
Twitter: @cwebersf, @InterfaceInc
Christina Weber has more than a decade of sales, business development and relationship marketing experience in the private, nonprofit and educational sectors in Northern California. She has been an active member of USGBC Northern California for five years, and in 2012 she co-chaired the Sponsorship Committee for the Greenbuild International Convention in San Francisco. Weber is a LEED Green Associate and is certified by the Global Reporting Initiative on Sustainability Reporting.

Exhibitor Directory


At GreenerBuilder, directly connect with 300+ potential clients and partners; reach a highly targeted market of Northern California's leading contractors, architects, and engineers; network with key industry leaders and decision makers; and gain visibility on the GreenerBuilder 2016 website and event materials. Learn more.

Exhibitor Registration


Be a part of the green building movement by sponsoring GreenerBuilder 2016. As a sponsor, you can:

  • Capture the in-person attention of 300 industry leaders
  • Gain exposure to more than to more than 15,000 green building leaders through an integrated digital marketing campaign
  • Host a booth on the expo floor (included with sponsorship)
  • Affiliate with USGBC Northern California, representing the world’s largest green building market, home to 6 percent of all LEED projects
  • Support a nonprofit dedicated to a sustainable built environment (part of your sponsorship is tax deductible)

For more information, please email us.

2016 Sponsorship Package


Volunteers can earn GBCI continuing education units (CEUs) by contributing to the success of GreenerBuilder. Up to 50 percent of your CEUs can be for volunteering.

We will provide volunteers with complimentary admission to the event (outside of volunteer shift), including food and beverages. It's a great opportunity to connect with Northern California's leading architects, engineers and contractors in green building. Volunteers must be reliable, committed to fulfilling their volunteer duties, comfortable in a professional setting, and eager to help.

Volunteer Sign-up

Thank you to our GreenerBuilder 2016 Sponsors

Presenting Sponsors:

Premier Sponsors:

Supporting Sponsors: Gerding Edlen, Point Energy Innovations

Promotional Partners: The Registry, San Francisco Business Times