How much is too much? Finding the green marketing sweet spot.
It’s not a myth; too much of a good thing can be bad, and green marketing is no exception.
You want to make sure all of your current and potential stakeholders know about your newest LEED certified building or sustainability initiative. There’s no shame in that. In fact, you should actively promote your efforts to become greener each and every day. The trick is striking the perfect balance between informing and inundating.
Here are a few methods to help combat the madness.
ASSA ABLOY and David Gottfried discuss green building [Video]
David Gottfried, the founder of USGBC and the World Green Building Council, has recently published Explosion Green, a book that tells the story of the first 20 years of the global green building movement of which Gottfried played a major role in pioneering.
Check out the video below of an interview with ASSA ABLOY's Director of Sustainable Building Solutions, Aaron Smith, and David.