At the core of our sustainability business strategy is CUSTOMER VALUE – the confluence of the triple bottom line. We are a mutual company which means we do not have stockholders, we have policyholders. In terms of how we operate and the value we provide, we are ultimately accountable to our customers and their communities to fulfill our promise to provide protection for them in a variety of ways. As we advance our corporate responsibility strategy we continue to look through the lens of our customer in order to fully understand how we can provide economic, social and environmental value.
Our Mission: To inspire, protect and restore your dreams. Because we believe a dream is the most valuable thing you'll ever own.
Our Vision: To be the most trusted and valued customer-driven insurance company. Since day one this has been our dedicated focus. And we're proud to say our vision has never been stronger.
Our Committed to Our Community: Protecting what matters most through social, environmental, and economic good.
Ours to Sustain: At American Family Insurance, we're dedicated to protecting what matters most-and we know that goes beyond insurance. We believe our communities deserve a healthy environment to pursue their dreams in - that's why we're taking big steps to reduce our footprint and keep our planet sustained for generations to come.
Investing in Our Community: At American Family Insurance, we believe that social impact doesn’t start or end with a check. We focus on bringing our mission – to inspire, protect and restore dreams – into our own communities. By placing our focus on strengthening families facing socioeconomic or health concerns, we, along with our agents, are continually working to restore the ability of our community to pursue and achieve their dreams.