Alex has promoted energy efficiency, green buildings and sustainability for over 35 years. Alex currently runs Applied Green Consulting based out of Victoria, British Columbia, focusing on operationalizing sustainability in the buildings industry, at both the project and organizational level. Alex has provided services to clients in both the public and private sector in Canada, the US, Italy and India. Alex was the first President of the Canada Green Building Council (CaGBC) and put in place the complete organizational infrastructure at start-up. CaGBC became, under his watch, a recognized leader on the national stage. Alex is a past Director of the Canada Green Building Council and is past chair of CaGBC’s LEED Steering Committee.