Anna J. Siefken, LEED AP BD+C, has almost 25 years of experience fostering internationally-recognized brands in partnership with corporations, non-profits and the government sector. Ms. Siefken currently serves as the Pittsburgh 2030 District Director at Green Building Alliance (GBA), where she leads the largest 2030 District in North America via its two boundaries in Downtown Pittsburgh and Oakland, PA. In this capacity, Ms. Siefken was awarded the Pittsburgh Business Time’s 2015 Energy Leadership Award for Corporate Social Engagement, and the District received the International Downtown Association’s (IDA) Downtown Achievement Award for Economic and Business Development.
Prior to joining GBA, Ms. Siefken was Principal Consultant at ICF International outside Washington, DC, where she designed programs and recruited strategic partners to participate in the Energy Star residential products and home improvement programs on behalf of the EPA and DOE. She led engagement and outreach to lighting, appliances, consumer electronics and home improvement product manufacturers. She facilitated the overarching product and brand-related activities at all major US-based retailers. In this role, she served as an expert liaison and partnership convener between retailers, corporations, utility partners, the federal government and the marketplace. She managed teams, provided strategic vision, developed marketing and communications platforms, and fostered relationships to drive market transformation in the built environment.
Ms. Siefken was previously employed at The Home Depot headquarters in Atlanta, GA, where she held positions in product purchasing, advertising and marketing, consumer education, e-commerce, community affairs and environmental programming. She developed and implemented numerous national programs including The Home Depot's first company-wide energy efficiency initiative, which garnered significant sales increases in all environmental product categories and served as a pilot for the organization’s "Eco Options" program. Ms. Siefken is a graduate of Duke University.