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Anna J. Siefken, LEED Green Associate, has more than twenty years of
experience in project, team and account management activities, including
marketing, strategic planning and program development in the retail,
manufacturing, technology and private sector environments.

As part of the Pittsburgh 2030 District team, Ms. Siefken is responsible for leading efforts to convene, facilitate and implement the strategic expansion of the Pittsburgh 2030 District. She develops relationships, recruits and supports new property, community and resource partners to help meet the overarching goals for the District initiatives. She develops tools, educational opportunities, and communication strategies for partners, and serves as a spokesperson at public events, community meetings, and within other national stakeholder groups including Architecture 2030 and other 2030 Districts.

Prior to joining GBA, she lead energy efficiency programs for ICF International as
Principal, including the management of EPA’s ENERGY STAR Program partner
engagement to key manufacturers as well as to all major U.S.-based retailers,
with initiatives including green marketing, product labeling and communications support. In this capacity, Ms. Siefken managed all retail account management and outreach activity, and served as retail expert and liaison between the retailer and the EPA. Prior to joining ICF, Ms. Siefken was employed at The Home Depot corporate headquarters, where she held positions in product procurement, merchandising, advertising, eCommerce,
community affairs and environmental programming. Ms. Siefken developed and
implemented various national programs including The Home Depot’s first
company-wide energy initiative, which garnered significant sales increases in
all environmental product categories and served as a pilot for The Home
Depot’s “Eco Options” program. She fostered The Home Depot’s
relationship with manufacturers, regional utilities, government, and
non-government organizations. She also launched and marketed a national
consumer education program for The Home Depot, including early work on The
Home Depot’s “Do-It-Herself” clinics, which were featured in The New
York Times.

In addition to her marketing and environmental initiatives, Ms. Siefken has
developed post-graduate curricula on retail branding and product
introduction. She served on the Board of Regional Advisors for Teach for
America in Atlanta, Georgia. Ms. Siefken received her BA from Duke
University.