Anna plans, implements and evaluates the impact of marketing and outreach efforts to promote Energy Center University course offerings and the Better Buildings: Better Business Conferences. Her marketing plans are credited with helping to significantly increase classroom and conference registrations. She employs integrated marketing communications strategies to achieve objectives through a well coordinated use of promotional methods that are intended to reinforce each other. Anna is adept at using e-marketing, social media and strategic outreach partnerships to present a unified message to the target audience. She understands how to craft customer-focused messages that answer the question, “Why should this matter to me?” She is skilled at negotiating mutually beneficial promotional agreements that provide value to the Energy Center and our outreach partners. As a member of the outreach teams for several new construction programs, Anna excels at bringing clients and their projects into the pipeline.