Judith Webb, APR
Senior Vice President, Marketing & Strategy, U.S. Green Building Council
Judith Webb was named Senior Vice President of marketing and strategy in 2010, culminating a seven-year role as outside communications counsel for USGBC. Judith’s 35+ years of marketing experience and deep-rooted commitment to the organization’s customers and stakeholders make her well equipped to act as USGBC’s most ardent brand champion and “speaker of the house.”
Judith is a founding member of GreenEarth PR Network, and remains an active member of PRSA, currently serving as chair of its Public Affairs and Government section. She supports Lily’s Cloak, a cooperative ministry, as well as A.R.T. Station, a community arts center. Judith has received numerous awards over the course of her career, and now lectures widely on communications theory, and regularly presents a speech on environmental communication entitled “Speak Green.”
Prior to joining USGBC, Judith spent more than 20 years with advertising, public relations and marketing agencies, advising public and private companies, professional firms and non-profits on message management, environmental reputation issues, and employee engagement. She began her career in public and government affairs at Amoco in Atlanta at the height of the ‘70s oil crisis. Following that was a stint in Texas, where her firm was part of Mayor Henry Cisneros’ team working to put San Antonio on the economic development and tourism map in the ‘80s. She took charge of Atlanta’s economic development and marketing program, Forward Atlanta, in 1987, leading efforts around the 1988 Democratic National Convention and Atlanta’s successful Olympic bid.
Expert topic: Communications