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Taryn Holowka

  • AP-Homes Certified
Washington, DC

A skilled and seasoned communicator, corporate storyteller, and multi-market
brand and reputation strategist, Taryn Holowka brings 15 years of experience
in designing messages and campaigns in support of the mission of the U.S.
Green Building Council, its sister organization, the Green Building
Certification Institute and LEED, USGBC’s global market green building
rating system.

As Senior Vice President of Marketing, Communications & Advocacy, Taryn is responsible for the successful development, implementation and measurement of product and mission-marketing initiatives both in the United States and internationally
while managing a dynamic staff of two dozen employees covering all market
sectors of USGBC’s broad membership and aligned organizations.

Taryn’s core areas of expertise are strategic communications planning,
messaging and product and brand management; project and people management;
business development and analytics; emerging technologies; and leadership. PR
News recognized Taryn as “PR Professional of the Year” in 2008 and she is
a PRSA member since 2005.

Taryn holds a Masters in Liberal Studies from Georgetown University and a
B.A. in Political Science from the State University of New York College at
Geneseo. She has been a LEED AP since 2004. Prior to joining USGBC, Taryn
worked at the National Environmental Policy Institute overseeing an EPA grant
as part of the Clean Air Act.