- AP-Homes Certified
Senior Vice President, Marketing, Communications & Advocacy, U.S. Green Building Council
A skilled communicator, storyteller and multi-market brand strategist, Taryn
Holowka brings 16 years of experience in building multinational brands.
Currently the Senior Vice President of Marketing, Communications & Advocacy
at the U.S. Green Building Council (USGBC), Taryn heads up all global
marketing, communications and public affairs efforts for USGBC and its
popular LEED green building program. She is also responsible for a variety of
other B2B sustainability brands at the Green Business Certification, Inc.
(GBCI), including PEER, SITES, Parksmart, GRESB and EDGE.
Taryn is responsible for the successful development, implementation and
measurement of product and mission-marketing initiatives both in the U.S. and
internationally while managing a dynamic staff of 30+, covering all market
sectors of USGBC’s broad membership and aligned organizations.
Taryn's core areas of expertise are strategic communications planning,
messaging and product and brand management; project and people management;
business development and analytics; emerging technologies; and leadership.
Taryn was also awarded PR News’ PR Person of the Year in 2008 and nominated
for Marketing Executive of the Year in 2014.
Taryn holds a Masters in Liberal Studies from Georgetown University and a
B.A. in Political Science from the State University of New York College at
Geneseo. She has been a LEED AP since 2004. Prior to joining USGBC, Taryn
worked at the National Environmental Policy Institute (NEPI) overseeing an
EPA grant as part of the Clean Air Act. She also was at the Polyisocyanurate
Insulation Manufacturers Association (PIMA).