• Lack of available Cradle to Cradle Certified products in the division • Products with simple material compositions that use materials with little to no toxicity • High potential for quickly increasing number of certified products
The report lists the top 50 product categories and approximate costs to certify a typical product. Tier I products have the highest priority because they are subdivisions with no certified products. The next tier includes products with one or two certified products. The lowest tier includes the categories that already have three or more certified products available.
Additionally, MBDC identified ten “priority materials,” those commonly used ingredients found in more complex building products that have exhibited toxicity to humans and/or the environment. These materials are both the barrier and the key to making certification possible for a wide range of more complex building products. If industry responds and creates alternative priority materials optimized for safety to human and environmental health, ease of and costs for certification would drop dramatically. The priority materials identified in this market analysis are prioritized into three tiers based on:
• Degree of toxicity to human and environmental health • Prevalence of the material in the priority product categories • Availability of safe and healthy options in that material category