Greenbuild 2010 Residential Summit November 17-19, 2010: Chicago, Illinois

Special Edition:

Residential Summit: Master Speaker Series

The third annual Residential Summit – Thursday, Nov. 18 – headlines a full week of residential education and networking events as Greenbuild returns to Chicago. Whether you’re a developer or state legislator, a LEED AP Homes or Green Rater, Greenbuild 2010 is one event you can't afford to miss!

This year, we're proud to feature 3 Residential Master Speaker sessions focused othe most pressing issues facing our sector today – Existing Home Retrofits, Marketing Green, and Green Appraisals. The Residential Summit Master Speaker sessions feature expert panelists who will give you insight into the state of the residential marketplace, and share their experience meeting the biggest challenges head on.

BL-22: Creating Demand for Green Homes






Deborah Meyer, Pulte Group; Don Devine, American Standard; Wendy Koch, USA Today

Panel Focuses on Driving Consumer Awareness

The success of our initiatives and businesses is dependent on creating demand for green homes. The residential building industry is heavily influenced by consumer demand. Homeowners make the key decisions in retrofit projects and potential buyers and renters make their preferences clear with each home decision. This session will evaluate consumer tendencies and values and discuss how to create awareness and value in the minds of consumers. Speakers will share current large scale marketing initiatives that are transforming the nation’s ideals and attitudes around green. Finally, this session will highlight effective mediums of influence and dialog with the consumer.

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GR-22: From New Construction to Retrofits






Nathan Kipnis, Nathan Kipnis Architects, Inc.; Peter Yost, Building Green; Andy Ault, Little River Carpentry, LLC; Steve Baden, RESNET

Renewed Focus on Existing Homes Drives Recovery

Existing homes are critical to our shared values and goals around green homes, social equity and a thriving economy. As a market sector, they have become a key focus of the residential building industry. Incentive and finance programs at the local and federal levels are driving factors. The increased focus on existing homes has led to increasing green job opportunities and workforce training programs. Among mounting opportunities is the necessity that projects and programs be executed with a consistent focus on measurement, high performance, quality and an informed industry. This session will discuss current and foreseeable market factors that are influencing the prevailing trends. We will also discuss challenges, opportunities and best practices for success in an existing-building-focused industry.

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YL-22: Assessing and Creating Value in Green

Dave Porter , Porter Works Sustainable Solutions; Al Medina, National Association of Realtors®; Sandra Adomatis, Adomatis Appraisal Service

Green Appraisals and MLS Key to Market Growth

Rapid growth of the green home industry requires widespread industry understanding and acknowledgement of the value of high performance, green measures and third-party certifications. Appraised market value of green homes is a critical component of establishing value and driving the market; we’ll discuss key considerations of property assessors and ways to inform the process, as well as strategies to promote nation-wide industry parameters around valuing high performance and green features.

Green Multiple Listing Service (MLS) fields are required to both track features, enabling comparative values around green measures and features, and to raise wide spread awareness about the availability of green homes; we’ll discuss key considerations, success stories and opportunities for greening the nation’s MLS’s.

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