Heather Benjamin
2 minute read

Join the #BuildingLife social media campaign, and help raise awareness.

World Green Building Week (WGBW) is now upon us—from Sept. 23–29 this year, the annual green building awareness campaign will focus on carbon emissions and what we can all do together to reduce them.

In 2018, the campaign, run by the World Green Building Council (World GBC), reached over 151 million people globally through social media, press coverage and events.

According to World GBC, buildings and construction are responsible for 39% of global energy-related carbon emissions, 28% of of which are related to the operational "in-use" phase and 11% of which come from embodied carbon emissions—carbon that is released during the construction process and material manufacturing.

To reach net zero carbon by 2050 to keep global warming to below 1.5 degrees, warns World GBC, the building and construction industry must remove embodied emissions from the entire building lifecycle.

How to get involved

You can take part by attending an event, sharing a presentation, putting up posters, and taking other actions in the "How to Get Involved" guide on the WGBW website.

Want to help spread the word in your community and on social media? Using the hashtags #BuildingLife and #WGBW2019 and the WGBW custom graphic, take the "My #BuildingLife Pledge" and show how you plan to build a better future. Access the graphic and more resources.

Take the My BuildingLife pledge for World Green Building Week

Read the new World GBC report on embodied carbon

Just in time for World Green Building Week, a new report has been released by World GBC: "Bringing Embodied Carbon Upfront."

In conjunction with World GBC's Advancing Net Zero project, and in partnership with European Climate Foundation, Children’s Investment Fund Foundation, C40 Cities and Ramboll, the organization has created a call-to-action report on embodied carbon emissions and the systemic changes it believes is needed to achieve complete decarbonization in buildings around the world.

The report is intended to establish a common definition of net zero embodied carbon and to set a global framework for actions at both the voluntary and policy levels. Read more about the report's goals.

What USGBC is doing on carbon

The latest version of the LEED green building rating system, LEED v4.1, has made reducing embodied carbon an important part of its climate and health goals, with mandatory strategies to reduce both embodied carbon and the environmental impacts of building materials used throughout the building life cycle.

In addition, LEED Zero Carbon certification recognizes buildings or spaces operating with net zero carbon emissions, from energy consumption and occupant transportation to carbon emissions avoided or offset, over a period of 12 months.

Learn more about LEED v4.1