Joseph Crea

Antonio Traversi has a very clear priority that runs throughout all his operations: nothing should decrease the value of a building. As head of healthy, safety and environment and real estate for Prysmian Group, a leading producer of cables for power and telecommunications, Traversi is responsible for taking hold of the management of site pollution and other risks that pose long-term problems for the ongoing value of a building.  

Evangelical in his approach, Traversi is exceptionally serious and focused with his stakeholders on what needs to happen to provide for the lasting life of a building: green controls, modern utilities, energy consultation and, yes, LEED.

“LEED gives us the maximum potential, as it is the only scheme accepted around the world,” Traversi explained. “We are international and must explain to the world what we do. LEED helps us do that. It helps us put on paper what we do.”

Indeed, there’s quite a bit on paper for the new Prysmian headquarters in Milan that is pursuing LEED Platinum. The new building—a conversion of an industrial area in Milan designed by Maurizio Varratta—will cover an area of about 12,000 square meters and house 600 people, 85 percent of whom will have access to optimal daylight. The energy performance of the building shows a remarkable 70 percent reduction with respect to benchmark energy costs, thanks to the photovoltaic system located on the roof.

Traversi uses LEED because it gives him the appropriate instruments to control all the criteria for this project. “It’s important to apply the right rules and to have the right controls at my disposal,” said Traversi. “I need to make sure certain things are in place.”

It seems Traversi’s evangelizing about LEED will not abate any time soon. “Everything we do has to be connected to the building [performance]," said Traversi. “If something is not connected, we don’t do it.”