Elizabeth Whalen | U.S. Green Building Council
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Elizabeth Whalen

Portland, OR

Elizabeth Whalen, as CalAg’s vice president of sustainability and marketing, is responsible for building and establishing the CalAg brand and developing and implementing operational and communications strategies that both support and promote CalAg’s commitment to environmental and social sustainability. With more than 17 years experience in marketing and 13 years specific to green building products, Ms. Whalen has a deep understanding of the green building industry, from building credible green brands to greening up supply chains. Prior to joining the CalAg team in 2010, Ms. Whalen worked with Columbia Forest Products (CFP) for more than a decade, first at their advertising agency, then as their head of brand strategy and finally as director of corporate sustainability, where she developed and executed environmental strategies and activities that led to pioneering innovations in green chemistry and biomimicry, and to regulatory successes that have altered a global industry for the good of the environment and human health. She launched CFP’s internationally recognized green brands, including their award-winning PureBond® formaldehyde-free innovation, and directed their company-wide sustainability strategy. Ms. Whalen led the company in introducing its formaldehyde-free products into the marketplace by educating architects, designers and builders on the impact composite wood products can have on indoor air quality. And over the course of two years, she worked in support of a hotly contested regulation to limit formaldehyde emissions from composite wood products, which was proposed and ultimately passed by the California Air Resources Board (CARB). Ms. Whalen has a B.A. from the School of Journalism & Communications at the University of Oregon and an MBA in sustainable business from the Bainbridge Graduate Institute. She is an adjunct professor for the sustainability track of the MBA program at Portland State University and serves on the national board of the U.S. Green Building Council, representing CalAg in the Product Manufacturers’ seat.