Jennifer Easton | U.S. Green Building Council
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Hello world

Jennifer Easton

  • AP-GA Certified
Philadelphia, PA

Jennifer is an energetic and dynamic end-to-end marketer and storyteller who has built her
career in disruptive marketing disciplines for cutting-edge products and
initiatives. She is passionate about digital marketing trends and forecasts,
data-driven insights, compelling writing, sustainability and wellness.

As an account director at Philadelphia-based strategic marketing agency,
Tierney, Jennifer leads a team working on social media and digital content
and campaigns for client TD Bank. Among the many projects she leads for TD,
she acts as a content and social media strategist for their ongoing
environmental campaigns. Prior to working on the TD Bank account at Tierney,
Jennifer worked as a strategist for client accounts including McDonald's,
Covenant House, a charitable initiative for the Trevor Project, and more. She
also leads corporate greening efforts at the Philadelphia HQ, including Earth
Day and Earth Week programming.

Previously, Jennifer spent 7.5 years at the U.S. Green Building Council, most
recently as the Product Marketing Manager for the LEED Dynamic Plaque. She
launched USGBC's expansive social media practice and presence (beginning in
2010), and led workshops around the country in social media strategy and
writing/communications. During her time at USGBC, she also launched and
maintained both the first USGBC and Greenbuild blogs, project-managed and
authored the LEED in Motion report series, led the launch of the USGBC member
magazine, wrote an extensive amount of articles for usgbc.org, and brought
marketing automation to USGBC.

Jennifer is a LEED Green Associate and a graduate of The George Washington University in Washington, DC, where she studied journalism and geography. She loves living in Philadelphia and using her bike to get around.