Marisa Long | U.S. Green Building Council
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Marisa Long

Washington, DC

As vice president of PR & Communications for the U.S. Green Building Council and Green Business Certification, Inc., Marisa oversees media relations, external communications, public affairs, social media, multimedia and public relations efforts. She leads a team that supports all of USGBC and GBCI brands and programs, most notably, LEED, USGBC’s flagship product and the world's most widely used green building rating system, and Greenbuild, the world’s largest international green building conference. She works closely with staff and stakeholders to promote and advocate for green buildings through the media and in the marketplace.

Marisa has managed several award-winning (PRNews, Bulldog Reporter, PR Daily,
American Business Awards) PR and Public Affairs campaigns that attract
significant media, policy maker and industry attention, including USGBC’s
annual Top 10 States for LEED, and the release of the 2015 USGBC Economic
Impact Study. She came to USGBC in 2010 to manage the public launch
(marketing and communications) of the Center for Green Schools, which has
become the public leader and convener toward the mission of green schools.The
Center’s Green Apple Day of Service is a notable, public-facing volunteer
event with tens of thousands of participants throughout the world and roughly
30 million media impressions annually.

Prior to USGBC, Marisa was a vice president at Quinn & Co. Public
Relations in New York, successfully implementing numerous creative and
strategic PR campaigns for a variety of high-profile real estate clients. She
led her team to consistently place clients in top-tier industry and consumer
media outlets and generate “buzz" through non-traditional media and
first-of-its-kind creative partnerships, programs and events. Notably, Marisa
oversaw the PR outreach for green building pioneer the Albanese Organization,
developers of three of the country’s greenest residential high-rises,
including the LEED-certified Platinum Visionaire condominium in New York.

Marisa previously worked in higher education as a media specialist and online
news editor for Ohio University. The Pittsburgh-area native graduated with
honors from The E. W. Scripps School of Journalism at Ohio University,
majoring in public relations with a specialization in political communication
and sociology.

Marisa was recognized as one of PR News 2015 Top Women in PR and received an
individual 2015 American Business Award – Silver for Communicator of the
Year. She frequently provides industry media trainings and presents on a
variety of marketing and communications topics.

*Expert topic:* Marketing, Communications, Media