Matthew Grocoff | U.S. Green Building Council
Please upgrade your browser. This site requires a newer version to work correctly. Read more
Hello world

Matthew Grocoff

Matt is the founding principal of the THRIVE Collaborative working to create life-enhancing buildings that harvest their own energy and water, create zero waste and are beautiful and restorative.

He was honored as a 2012 Michigan Green Leader by the Detroit Free Press, called a “proven zero energy master” by Green Building Elements and one of “Greater Detroit’s most progressive personalities” by MyFord Magazine. He is co-founder of Mission Zero Fest and a nationally renowned advocate and thought-leader on net zero energy buildings, Living Buildings and restorative design. Matt is host of Greenovation.TV, a contributor to the Environment Report on public radio, contributor to FOX2 News EnergyTeam, writer and the green renovation expert for Old House Web and

Matt is a sought-after speaker, writer and a frequent source for journalists. He’s had the honor to speak at Google and TEDx and dozens of prestigious international conferences and events. He is a Living Future Accredited (LFA) professional having “demonstrated a holistic framing of sustainability and the understanding needed to help lead a transformation toward communities that are socially just, culturally rich and ecologically restorative.”

His home was selected as one of USA Today’s “Best Green Homes of 2010″ and The Atlantic called it “sustainable perfection.” It is America’s oldest and Michigan’s first net-zero energy building, meaning it annually produces more energy than his family consumes. His work has been featured in two recent books People Habitat: 20 Ways to Think About Greener, Healthier Cities; No Regrets Remodeling and Green Is Good: Save Money, Make Money, and Help Your Community Profit from Clean Energy.

Matt is an adviser to the University of Michigan BLUElab team targeting Living Building Certification for his landmark home.

He has been featured in the pages and on the airwaves of hundreds of media outlets including USA TODAY, The Atlantic, Washington Post, Detroit Free Press, Fine Homebuilding, Preservation Magazine, Photon International, Solar Today, Fox Business News, This Old House and countless online magazines and blogs.

Matt is a Living Buildings Ambassador and LEED Green Associate. Matt is also an accomplished woodworker, amateur behavioral economist, biophiliac, avid sailor, backyard chicken enthusiast, urban farmer, certified California gray whale naturalist, energy geek and . . . a daddy.