Solly Assa | U.S. Green Building Council
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Solly Assa

New York, NY

Solly Assa is a well known businessman and entrepreneur, owner of Assa Properties, a firm established in 2000 that has been developing and investing in major residential, retail and commercial properties. Based in New York City, the firm has developed and invested in properties for more than a decade. The company has acquired more than 3 million square feet of assets in the United States and Mexico since its founding.

Describing himself and his business as “opportunistic owners”, Solly Assa started by acquiring buildings in New York City, in places like 743 Fifth Avenue and 6 Times Square. Finding the best possible location, and position the asset in order to capture the market is his driving force. He has never considered real estate as a huge stepping stone to bigger and better things, mostly because of his long-term commitment to the industry.

Solly Assa is well aware that real estate is not a short-term business, and you can’t succeed by buying a property today and selling it tomorrow. Assa Properties is a growing company that survived the difficult times through the recession, and now with those days left behind, Solly Assa sees a strong future for the company. The company is planning to expand through joint ventures, and it is always open to new opportunities. The firm made a recent addition to its portfolio with Cassa Hotel and Residences in New York City.